Get found online with website design services focused on SEO and sales
Get a professionally designed, SEO-optimised website that converts visitors into customers from Swindon’s leading website development company. Book your free consultation today.
Your website is often the first impression potential customers perceive about you and your business. Without a professional, optimised website, you’re losing potential customers to competitors who have invested in their online presence. A poorly designed website can damage your credibility, fail to convert visitors, and struggle to appear in search results where your customers are looking for your services.
At The Search Equation we build new websites and offer redesign services with over 20 years of experience in digital marketing. As Google Certified professionals, we integrate on-page and technical SEO from the outset to ensure your new site is optimised for users and search engines. Our approach rejects generic, one-size-fits-all solutions in favour of bespoke strategies custom-designed to align with your specific business goals and target market.
We deliver results-driven websites with no empty promises, focusing on tangible outcomes such as increased organic traffic, enhanced website visibility, and improved conversion rates and return on investment.
Your website will be built with technical SEO and on-page optimisation from day one, ensuring search engines can properly crawl and index your content for better rankings.
Custom design and responsive development ensure your website works perfectly across all devices, providing visitors with a seamless experience that encourages engagement.
Strategic design and optimisation focused on converting website visitors into customers, maximising your return on investment from your online presence.
A professionally developed website serves as the foundation for all your digital marketing efforts, supporting SEO, PPC, and social media campaigns.
| Service | Description | Key Features |
|---|---|---|
|
Custom Website Design |
Tailored website design that reflects your brand and business goals |
Professional design, brand integration, user-focused layouts |
|
Responsive Development |
Websites that work perfectly on desktop, tablet, and mobile devices |
Mobile optimization, cross-browser compatibility, fast loading speeds |
|
Ecommerce Solutions |
Complete online store development for businesses selling products online |
Shopping cart functionality, payment integration, inventory management |
|
Website Maintenance |
Ongoing support and updates to keep your website secure and current |
Security updates, content updates, performance monitoring |
We start with a comprehensive discussion to understand your unique business goals and challenges, ensuring we create a website that matches your specific needs.
Based on your consultation, we develop a personalised website plan that addresses your target market and business objectives with no generic solutions.
Our team creates a custom website with integrated SEO optimisation, responsive design, and conversion-focused elements built from the ground up.
We thoroughly test your website across all devices and browsers before launch, ensuring everything works perfectly for your visitors.
After launch, we provide continued maintenance and support with flexible month-to-month arrangements that can be cancelled at any time.
500+ businesses trust our professional SEO expertise. Join them today!
Our website development pricing is determined by factors such as project size, complexity, and custom features required. During your free consultation, we’ll provide a transparent, customised quote based on your unique requirements and business goals.
We believe in value-based solutions rather than one-size-fits-all pricing, ensuring you receive exactly what your business needs without paying for unnecessary features.
Our team brings over 20 years of experience in internet marketing and website development. As Google Certified professionals, we combine extensive technical expertise with a deep understanding of what makes websites successful in today’s competitive online marketplace.
We’re conveniently located in Swindon and serve businesses throughout the surrounding areas. Our registered office is at 157 Queensfield, Swindon SN2 7SU, and we work with businesses across the region who want professional website development services.
Primary Service Area: Swindon and surrounding areas
The Cheap Bed Sale is a long-established business with an online and offline presence, including a warehouse in Leeds. As the name suggests, the company sells low-cost beds and mattresses and is a great find for anyone needing a new bed, bed base or mattress with free and fast delivery.
The owners of Cheap Bed Sale approached us because although their site ranked for several keywords with strong buyer intent, they felt too many visitors were leaving the site quickly without browsing the products, contributing to a high bounce rate, which is bad for sales and SEO.
Not all our web development clients come to us because their website is underperforming. Many of the sites we develop are for start-up business owners, who often find us after browsing an attractive site and seeing we designed it via a link on the site.
British Baits is a family-owned business that needed a website as its owners decided to sell their products exclusively online. The owners wanted a site that was easy on the eye and had straightforward navigation, making it easy to find the right bait within their growing product range.
www.floortoceilingfittedfurniture.com
Floor-To-Ceiling Fitted Furniture is a long-standing, reputable company based in Huddersfield. It specialises in designing, installing, and fitting furniture, focusing on bedroom furniture and kitchens. For over forty years, Floor-To-Ceiling has provided furniture in West Yorkshire, using high-quality materials and fixtures to make use of all available space and deliver aesthetic appeal.
Despite a strong product range and a high customer satisfaction rate, the company faced a common challenge in reaching potential customers online. Although rich in content and visually appealing, their website needed to rank better on search engines for key terms related to their business. This lack of visibility resulted in few enquiries, limiting their market reach and growth potential.
In March 2023, Daniel, a professional plasterer based in Swindon, approached The Search Equation to help him attract more clients. Despite the high quality of his work and an excellent reputation, Daniel was having trouble advertising his skills and connecting with potential customers. Recognising the essential role of local SEO for contractors who work within a specific geographical area, Daniel gave our agency the task of helping him grow his business through local search.
The main challenge was a lack of visibility. Although he had a website, his business was not showing in local search results. This meant Daniel was missing out on work opportunities. Moreover, his business did not have a Google Business Profile, which is a must-have free resource for local SEO success. Without a GBP, Daniel’s ability to display his work, collect reviews, and supply business information to local searchers was severely limited.
Don’t let an outdated or poorly performing website hold your business back. Our experienced team is ready to create a custom website solution that drives results for your business. With flexible contracts and no long-term commitments, there’s no risk in getting started.
500+ businesses trust our professional SEO expertise
At The Search Equation, we specialise in a comprehensive range of web development services. These include custom website design, responsive web development, ecommerce solutions, content management systems (CMS), web app development, and website maintenance. Our expert team caters to various technologies, such as HTML, CSS, JavaScript, PHP, Ruby on Rails, and Python, so we can deliver diverse project requirements.
Our website creation process is designed to be straightforward, easy, and enjoyable. Here are the main steps we take:
The timeline for building a website varies depending on its complexity, functionality, and level of customisation. A basic website may take anywhere from 1 to 3 weeks, while more complex projects could require more than a month to complete. We can give you an accurate timeline after the initial consultation when we have a more thorough understanding of your project requirements.
Absolutely! We offer website redesign and improvement services to enhance your existing website's look, usability, and performance. This can include refreshing the design, optimising for mobile devices, improving site navigation, and updating content. We start with a detailed audit of your website to identify areas for improvement and develop a plan to meet your business objectives.
The cost of web development is influenced by several factors, including its size, complexity, custom features, and the time for completion. Given the bespoke nature of web development, we need to discuss your specific needs before providing a quote. But you can rest assured that we offer competitive pricing and transparent quotes to suit your budget and expectations.
A successful website has a clear purpose and audience, provides high-quality, relevant content, offers an excellent user experience (UX) with intuitive navigation and fast performance, and is mobile-friendly and secure. Additionally, successful sites use Search Engine Optimisation to be discoverable, incorporate clear calls-to-action (CTAs) to guide users, and display strong branding with professional visuals to build trust and credibility with their target audience.
An agency gives you a full team with wider skills, faster delivery, and ongoing support. With freelancers you often rely on one person, which can limit scope and speed.
We offer both. Templates can be a quick, low-cost solution, while custom builds give you full control over design and features.
Yes. We create online shops that are easy to manage, secure, and optimised for sales.
Of course. You can see our portfolio here, some case studies here, and we can show you more live examples so you can see the quality of our work.
We work locally and nationally. As our services can be delivered online, distance is never a problem.
We can. Many clients choose us to look after hosting, security updates, and regular maintenance for peace of mind.
